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Seller guide

How to promote your shop on Instagram and Facebook

Social posts work best when they help a nearby customer recognise the product and know what to do next. You can begin with clear, regular information rather than paid promotion.

Make your profile useful

Use the shop name customers know, a short description of what you sell, the area you serve and a contact method. Put your shop link where the platform allows it and check that it opens.

Build a post from real product details

Use a clear photo you have permission to share. Add the product name, useful options, current PKR price and how to ask about availability.

  • Show one product or a small related selection at a time
  • Use a short caption with a clear next step
  • Use stories for timely stock or shop updates, then remove outdated details
  • Keep location and opening information current

Talk with people, not at them

Reply politely to questions and move private order details to a private channel. Do not publish customer information or add people to a group without permission.

Keep expectations realistic

Organic reach varies, and no posting schedule guarantees sales. Notice which posts bring useful questions, repeat what is genuinely helpful and avoid misleading discounts, fake engagement or copied photos.

Create your free shop

Show your products, photos and PKR prices on one link. Customers can confirm orders with you on WhatsApp.

Create your free shop

Frequently asked questions

Do I need to pay for social media ads?

No. You can start with an accurate profile, useful posts and permission-based sharing. Paid advertising is optional and is not required to create a dukaan.si shop.

How often should I post?

Choose a pace you can maintain with accurate information. A useful update is better than frequent posts with outdated prices or stock.

Related for job seekers

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