How to price products for a small shop

List the costs tied to one sale

Write down what you spend to make or source the product, plus packaging and any selling or delivery cost you choose to absorb. Keep delivery separate if the customer pays it directly.

• Product or material cost
• Packaging and preparation supplies
• A reasonable allowance for your working time
• Any selling cost you pay for this order

Choose the amount you need to keep

After costs, decide what contribution each sale should make toward shop expenses and income. There is no universal margin that suits every item; compare the result with the value, quality and service you provide.

Check your price before publishing

Compare similar items in your area when you can, but do not copy a price without checking size, quality and terms. Write the unit, size or quantity clearly so customers compare like with like.

Keep the displayed price honest

Update prices when your costs or stock change. If delivery is extra or a discount has conditions, say so before the customer confirms. Use PKR and avoid a low headline price that does not apply to the item shown.